About Us

Who Are We?

We are New Zealand's premier Parallel Importer, having been in business for over 8 years and we carry the largest range of Mobile Phones, Car Audio and Fragrances in New Zealand. We buy direct and sell direct to ensure you get the best possible price and we back that up with full warranties and a dedicated, New Zealand based service department.

Experience You Can Count On

With four stores around Auckland, a newly opened store in Hamilton and a dedicated web team, Parallel Imported boast some of the most experienced and knowledgable staff in New Zealand. Always learning and always listening to our customers makes for a buying experience unmatched in New Zealand. We pride ourselves on delivering the finest customer service possible both before and after you buy from us.