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About Us

Who Are We?

We are New Zealand's premier Parallel Importer, having been in business for over 10 years and we carry the largest range of Mobile Phones, Car Audio and Fragrances in New Zealand. We buy direct and sell direct to ensure you get the best possible price and we back that up with full warranties and a dedicated, New Zealand based service department.

Experience You Can Count On

With a dedicated web and store team, Parallel Imported boast some of the most experienced and knowledgable staff in New Zealand. Always learning and always listening to our customers makes for a buying experience unmatched in New Zealand. We pride ourselves on delivering the finest customer service possible both before and after you buy from us.

Our Stores

        Auckland, North Shore Megastore. Constellation Drive, Albany. Ph: 09 476 7413

        Auckland, CBD, 175 Queen Street, Corner of Durham Street, Ph: 09 6660248

        Shop S075A, Sylvia Park Shopping Centre, Ph: 09 666 0488

        Shop 42B, North West Shopping Centre, Ph: 09 96660748 (open 1st October 2015)

All Wholesale orders and enquiries please contact us on (09) 4767419 or email us at onlinesales@parallelimported.co.nz

All brand and franchising related enquiries please contact us on (09) 4767419 or email us at onlinesales@parallelimported.co.nz and you will be directed to the relevant member of staff.

We will continue to the update the site as new stores open New Zealand wide over the next few months! 

Should you have any general queries regarding any of the above please don’t hesitate to ring us at our Constellation Drive store on (09) 4767419.

We look forward to continue bringing you genuine brands at great prices – GUARANTEED!

Save the trip and shop online now with FREE shipping on ALL items!

Constellation Drive Store

What Our Customers Say

'I just wanted to say how impressed I am with your service! I ordered my perfume yesterday afternoon and it arrived this morning. It was well wrapped to ensure no damage plus it had a sample of another perfume AND a discount voucher for my next purchase! Really happy with you guys and will definitely be buying from you again. Thanks again :)'.

Kelly - Auckland