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Parallel Imported vs. Locally Imported Products

There are a number of myths surrounding the legality and legitimacy of Parallel Imported products. We’re going to put some of these to rest once and for all.

Be careful of the typical “sales pitch” from a big-box store when they start talking about Parallel Imported products in a bad light. It’s amazing what some companies will resort to saying when their products are hundreds of dollars more expensive than the competition.

What is Parallel Importing?

Parallel Importing is a fancy name for buying products from overseas markets and importing them into New Zealand.

Our network of overseas distributors let us import products at a lower cost than if we sourced them from local New Zealand distributors. Because we get stock at a lower price, we can sell it to you for a cheaper price than what you would pay if you bought from a company that sourced their products locally.

All of our products are made in the same factories, using the same parts and the same processes as locally imported products.

The Only Difference - Product Names

Some products have different names in different regions. For example, a Canon 450D Digital SLR Camera is called:

  • Canon Rebel XSi in the United States
  • Canon KISS X2 in Asia
  • Canon 450D in Australasia


While the names are different, the features, performance and quality are identical!

Warranty & Service

Our products come with the same warranty cover as locally sourced products (usually 12 months).

All warranty and service claims are dealt with by our local service team. Our expert technicians service and repair all devices using the same parts and processes regardless of whether the device was imported locally or from overseas.

Lower Prices

The bottom line is that you can save hundreds of dollars on products that are identical to locally sourced versions.

Still not sure?

Give us a call on 0800 20 20 91 or email us at [email protected] if you have any more questions regarding Parallel Imported products.

What Our Customers Say

"Thank you for sending my perfume so quickly and so beautifully wrapped! It made it just in time for my Mum's birthday which I had left to the last minute. The customer service was fantastic and there was even a follow up email to ensure the product had arrived on time after I had mentioned the urgency. Thanks Parallel!"

Sharon - Christchurch