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Why are our prices cheaper?

Our products are sourced from overseas with markets featuring a much greater economy of scale. By sourcing the products cheaply and cutting out local wholesalers, we can offer you better prices.

Some items are sourced from within New Zealand where we have not been able to source from overseas, and even then our prices are competitive due to our buying power.

What is parallel Importing?

As defined on Wikipedia "A parallel import is a non-counterfeit product imported from another country without the permission of the intellectual property owner."

This simply means we directly import genuine products from suppliers overseas. Many of our suppliers are the same as those used by larger companies in NZ, we just cut out the middle man then pass the savings on to you.

Is Parallel Importing Legal?

Parallel Importing has been legal in New Zealand since 1998. Parallel Imported Ltd was one of the first parallel importers in NZ and is still the largest.

Are Your Products Genuine?

Absolutely! All of our stock is 100% genuine, 100% legitimate. All of our items are new and unused and come with all of the features and build quality of locally sourced, but more expensive items.

We've built our business on providing genuine brands at great prices with the guarantees you would expect. Thousands of delighted, loyal customers have experienced the Parallel Imported difference.

Let's see what Wikipedia has to say about it:

What Our Customers Say

"Thank you for sending my perfume so quickly and so beautifully wrapped! It made it just in time for my Mum's birthday which I had left to the last minute. The customer service was fantastic and there was even a follow up email to ensure the product had arrived on time after I had mentioned the urgency. Thanks Parallel!"

Sharon - Christchurch