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Why are our prices cheaper?

Our products are sourced from overseas with markets featuring a much greater economy of scale. By sourcing the products cheaply and cutting out local wholesalers, we can offer you better prices.

Some items are sourced from within New Zealand where we have not been able to source from overseas, and even then our prices are competitive due to our buying power.

What is parallel Importing?

As defined on Wikipedia "A parallel import is a non-counterfeit product imported from another country without the permission of the intellectual property owner."

This simply means we directly import genuine products from suppliers overseas. Many of our suppliers are the same as those used by larger companies in NZ, we just cut out the middle man then pass the savings on to you.

Is Parallel Importing Legal?

Parallel Importing has been legal in New Zealand since 1998. Parallel Imported Ltd was one of the first parallel importers in NZ and is still the largest.

Are Your Products Genuine?

Absolutely! All of our stock is 100% genuine, 100% legitimate. All of our items are new and unused and come with all of the features and build quality of locally sourced, but more expensive items.

We've built our business on providing genuine brands at great prices with the guarantees you would expect. Thousands of delighted, loyal customers have experienced the Parallel Imported difference.

Let's see what Wikipedia has to say about it:

What Our Customers Say

'I just wanted to say how impressed I am with your service! I ordered my perfume yesterday afternoon and it arrived this morning. It was well wrapped to ensure no damage plus it had a sample of another perfume AND a discount voucher for my next purchase! Really happy with you guys and will definitely be buying from you again. Thanks again :)'.

Kelly - Auckland