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About Us

Who Are We?

We are New Zealand's premier Parallel Importer, having been in business for over 10 years and we carry the largest range of Mobile Phones, Car Audio and Fragrances in New Zealand. We buy direct and sell direct to ensure you get the best possible price and we back that up with full warranties and a dedicated, New Zealand based service department.

Experience You Can Count On

With a dedicated web and store team, Parallel Imported boast some of the most experienced and knowledgable staff in New Zealand. Always learning and always listening to our customers makes for a buying experience unmatched in New Zealand. We pride ourselves on delivering the finest customer service possible both before and after you buy from us.

Our Stores

       Auckland, North Shore Megastore. Constellation Drive, Albany. Ph: 09 476 7413

        Auckland, CBD, 175 Queen Street (Currently under relocation)

        Shop S075A, Sylvia Park Shopping Centre. Ph: 09 666 0488

        Shop 42 DNZ North West Shopping Centre. Ph: 09 666 0748

Constellation Drive Mega Store

North West Shopping Centre: Shop 42B

North West Shopping Centre


Sylvia Park Shopping Centre

Sylvia Park Store

What Our Customers Say

"Thank you for sending my perfume so quickly and so beautifully wrapped! It made it just in time for my Mum's birthday which I had left to the last minute. The customer service was fantastic and there was even a follow up email to ensure the product had arrived on time after I had mentioned the urgency. Thanks Parallel!"

Sharon - Christchurch