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About Us

Who Are We?

We are New Zealand's premier Parallel Importer, having been in business for over 10 years and we carry the largest range of Mobile Phones, Car Audio and Fragrances in New Zealand. We buy direct and sell direct to ensure you get the best possible price and we back that up with full warranties and a dedicated, New Zealand based service department.

Experience You Can Count On

With a dedicated web and store team, Parallel Imported boast some of the most experienced and knowledgable staff in New Zealand. Always learning and always listening to our customers makes for a buying experience unmatched in New Zealand. We pride ourselves on delivering the finest customer service possible both before and after you buy from us.

Our Stores

        Auckland, North Shore Megastore. Constellation Drive, Albany. Ph: 09 476 7413

        Auckland, CBD, 175 Queen Street, Corner of Durham Street, Ph: 09 6660248

        Shop S075A, Sylvia Park Shopping Centre. Ph: 09 666 0488

        Shop 42 DNZ North West Shopping Centre. Ph: 09 666 0748

Constellation Drive Mega Store

North West Shopping Centre: Shop 42B

North West Shopping Centre


Sylvia Park Shopping Centre

Sylvia Park Store

Queen Street Store

Queen Street Store

What Our Customers Say

'I just wanted to say how impressed I am with your service! I ordered my perfume yesterday afternoon and it arrived this morning. It was well wrapped to ensure no damage plus it had a sample of another perfume AND a discount voucher for my next purchase! Really happy with you guys and will definitely be buying from you again. Thanks again :)'.

Kelly - Auckland